19 Nov 2013

Effective Online Marketing – Selecting What Works For Your Business.

How do you know if you have the Most Effective Online Marketing Strategy in Place?

Effective Online MarketingThe Vast selection of Online Marketing Packages available to your business can sometimes be very overwhelming.

Effective Online Marketing utilises campaigns including Search Engine Optimisation or SEO, Local Optimisation, Local Buzz Marketing, Online Reputation Management or Marketing, SMO or Social Media Optimisation, Pay Per Click Advertising, Google Remarketing, Email and SMS Campaigns and the list Goes On..

The video below outlines the different benefits of the major Online Marketing Campaigns, and explains how they fit together to provide your company with a Total Online Marketing Plan.

Effective Online Marketing Video

What is the Most Effective Online Marketing Strategy?

The most effective online marketing strategy is one that gives your business the best return on investment (ROI). Marketing should not break the budget, but rather be carefully planned to prove what is working. If your marketing strategy cant be measured – how do you know if it is working? How do you know that something else could have your phone ringing in a more cost effective way?

All Marketing Strategies implemented by Redback Web Solutions have full reports to back them up. After all – you need to be certain that your marketing dollar is being spent wisely.

To have a Truly Effective Online Marketing Strategy, you need to find the perfect blend of different campaigns that meet the needs and the budget of your business. Careful research needs to be undertaken before commencing a marketing campaign, otherwise you run the risk of blowing hard earned money.

Keywords need to be researched, and your competition carefully assessed, and then the different types of campaigns can be best designed to exactly target the result you desire. For Effective Online Marketing, its not just about throwing mud at a blanket and hoping that some of it will stick. Marketing needs to be carefully targeted to ensure you get the best return on your investment.

For the best advice on Effective Online Marketing for your Business, Contact Redback Web Solutions Today

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10 Oct 2013

Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website

Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, and how you can make your website responsive:

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10 Oct 2013

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