Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a recent study that show just that:
– 28% are on 1 site
– 24% are on 2 sites
– 16% are on 3 sites
– 8% are on 4 sites
– 4% are on 5 sites
Now that you know that your potential new customer is constantly using multiple social media channels, what does that mean for you?
It means that you also need to be visible to them on multiple social media websites! But how are you supposed to know which channel is right for you?
Here is a breakdown of who is using each of the top social media channels according to Pew Internet Research:
– 82% of online adults between 18-29
– 72% of all adult internet users
– 62% of the whole adult population
– Especially popular with women
– 25% of adult internet users
– 46% of online adults who are college graduates use LinkedIn
– Popular with those with high household incomes
– 23% of all internet users
– 30% of online adults under 50
– Most common in urban areas
These statistics show that you could have access to many new customers by simply expanding your social media presence to other networks. We strongly urge you to add your business to more social media sites so that you can begin reaching more of your target audience today!
5 Tactics to be More Engaging on Social Media and Gain More Customers
We want to share with you some of our tactics to making sure that your followers stay engaged with your business and ultimately become your customers.
1. Initiate Conversation with your Social Media Followers
If you are at a social event and you want someone to talk to you, how do you do it? You have to talk to them first! Show them that you care about what they have to say by making the first move.
2.Ask For Feedback
Let your followers know that you value their opinion and that you want your products and services to be at their best.
3. Do Surveys and Polls
People love sharing their thoughts and opinions on the internet. The surveys can be things directly related to your business, or just fun questions to get the conversations rolling.
4. Organise Giveaways, Contests, and Promotions
This will get people excited about visiting your page! You can even gain more followers and recognition by having the contest entry include sharing the post or tagging a friend. Even for those who do not win, the excitement for the contest will now be associated with your business.
5. Live Q & A Sessions
Live sessions show your followers that you actually want to hear from them. It also gives you the opportunity to tell your audience the things that they actually want to know about your business instead of just guessing what questions they may be having.
The right digital marketing consultant will be able to incorporate all of these into your marketing plan so that you can see your followers begin to engage with your business.
If you have any questions or want more information on social media marketing visit https://www.redbackwebs.com.au or reach out to us on 1300 768 100.