The Personal Injury Lawyers Case Study

The Personal Injury Lawyers Case Study

TPILExecutive Summary:

The Personal Injury Lawyers are a Queensland based law firm specialising in Personal Injury and Compensation law.

The Challenge:

Redback were contracted to improve search engine performance of non-branded, high value keywords, rebuild a mobile responsive website under strict Legal Services Commission guidelines, and provide uniformed branding across all channels including social media.

The team created a strategy to improve targeted organic rankings for high value, highly competitive keywords and engage clients through various social media channels, whilst complying to the very strict guidelines and legislation for the industry.

On commencing the campaign, the business had good results for “branded keywords”, but results were average for more specific high value highly competitive keywords.

Campaign Components:

  • Search Engine Optimisation
  • Local/Mobile Targeted Search
  • Adwords PPC Advertising
  • Social Media Management
  • Website Rebuild

Results:

  • 6 out of 6 targeted “branded keywords” remained in position 1 of Google
  • Over 50% of targeted keywords were in position 1-2 of page 1 on Google after only 5 months.
  • Social Media Engagement increased by 1200%
  • Website Traffic Increased by 46%
  • Spending on Google Adwords decreased by 50%

Summary:

Since taking over the campaign strategy commenced by another agency, Redback were able to maintain the good rankings of every branded keyword, as well as improving the position significantly of every target keyword. 35% of the keywords targeted reached position 1 on page 1 of Google.

Project Description

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Executive Summary: The Personal Injury Lawyers are a Queensland based law firm specialising in Personal Injury and Compensation law. The Challenge: Redback were contracted to improve search engine performance of non-branded, high value keywords, rebuild a mobile responsive website under strict Legal Services Commission guidelines, and provide uniformed branding across all channels including social media. […]

Project Details

Date August 07, 2016
Categories Case Studies

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