How can Search Engine Optimisation Boost Sales?
The better your website’s SEO – The more traffic it will receive! The more traffic your site receives – the more qualified leads it will generate! The more qualified leads generated – the more sales you will receive!
Search Engine Optimisation = More Sales
What is Search Engine Optimisation?
Search Engine Optimisation or SEO for short, is the process of optimising your website to improve the ranking of your web pages on the search engines (such as on Google, Yahoo and Bing) organic or unpaid search results when someone enters a keyword or search queries related to your business, brand, product or service.
Google has the largest market share of all the search engines, and an effective SEO campaign requires a complete understanding of Google’s intricate algorithms and ranking factors. They are continuously changed and updated to display the most relevant search results to words or phrases entered in the search box. As a Search Engine Optimisation Expert, Redback Web Solutions aligns with Google’s best practices and this may also mean exceeding the standards of other search engines such as Bing and Yahoo.
Why Is Search Engine Ranking Important?
Search Engine Optimisation performed correctly will result in improved rankings for your web site on the relevant searches, with the ultimate goal of achieving the number 1 position on the first page of Google. The higher your site ranks on the search engine results pages, the click through rate (CTR) increases and so does the number of visits to your site. Click Through Rate (CTR) is the number of times people click on the search engine results to visit your site over the number of times your site appears to them (impressions) on the search results page.
SEO involves the application of thorough principles and proficient techniques in the design, structure, coding, content, online marketing, back linking, localisation, personalisation and socialisation of your website.
In a nutshell, if you are selling motorbike accessories such as gloves, and we have identified “motorbike gloves for sale” as a good target keyword or key phrase for you, then your web pages should start ranking high on search engines when people type in “motorbike gloves for sale” as a search query (or some close variations of that phrase). As Brisbane’ Expert SEO Company, we carefully analyse your keywords and phrases when building your SEO Campaign.
Why Does Your Website Need SEO?
Performing Quality SEO means increasing free targeted traffic or visitors to your website as opposed to getting instant, but paid, traffic through search engine advertising. For more information on instant traffic visit our Pay Per Click Advertising page.
Having a website is simply not enough. Search Optimisation involves letting people and search engines know that your website exists. If your customers cannot find your site, or it doesnt show up on page 1 of their search results then you are invisible to them.
It is worth repeating that!
SEO dominates as the online marketing implementation of choice for lead generation in terms of general importance as well as in B2B, B2C and mixed B2B/B2C categories.
Long term Search Engine Optimisation undergoing incremental and continuous improvements from the trial phase, transitional phase, up to the advanced or strategic phase, add up to more gains and increases in new customers.
The Future of Search Engine Optimisation.
It’s never too late to implement a Search Engine Optimisation campaign, and the best time to start is now. SEO results take time to reap the benefits and should be seen as a long term marketing investment for you online and offline presence.
The earlier Redback Web Solutions can commence a SEO campaign for you, the faster and the better you will be positioned against your competitors.
Search Engine Optimisation will remain as a agressive online marketing weapon for many, many years. It will remain a necessary ingredient for generating successful online marketing campaigns in all areas – Brisbane, Gold Coast, Sydney, Melbourne, Adelaide and Perth and especially globally, and even as technologies continue to evolve and develop new online marketing avenues. In fact, the expansion of local search and the birth of Redback Web Solutions Local Buzz and Online Reputation Marketing Services are an extension of Search Engine Optimisation.
Why Choose Us?
Choosing Redback Web Solutions puts you ahead of your competition. Redback Web Solutions are Brisbane’s experts when it comes to Search Engine Optimisation and having your websites ranking improve in the Search Engines. Performing SEO by yourself or organising and co-ordinating a team to do it in-house and find your way as you go can be both time consuming and expensive – allowing us to do your SEO places you on fast forward you to a strategic SEO phase.
SEO is a long term effort and it will not produce immediate high-impact results. Claims by SEO companies to produce immediate results are false. Quality SEO involves constant tweaking and updating. Its a time consuming job to perform it with excellent results. We dont make false promises because the success of SEO relies on continuous implementation and continuous adjustments due to many factors, including, for example, your competition, but we always strive to get the best results for our customers as possible.
There are some basic results however, that can be seen immediately. For example: search engines indexing your website’s pages for consideration to be displayed on search result.
Contact us for your Free Web Marketing Consultation (Valued at $97) by clicking on the Free Consultation Box or Calling us on 1300 768 100.
The key to starting with the right SEO strategy is with great thorough research and analysis. This makes sure that no effort is put to waste and that you get more positive net effect for every Search Engine Optimisation activity we perform. With our in-depth consultation and experience, you are poised to gain more return on investment from Redback Web Solutions SEO services.
In-depth SEO Consultation
For us to deliver our exceptional SEO services generating impact on your marketing, we take the time to understand your objectives and factor these into your SEO strategy. The first step is to conduct a full Website Audit, and report any issues that may be present in your current site which will hinder the performace of a Search Engine Optimisation Campaign. We then recommend a plan for you. We will ask detailed information from you about your business, product or service, your target market, your past and current marketing activities to give us a clearer and better picture of how to help you and so ensure that we provide exceptional value with our SEO services.
We follow a cycle beginning with in-depth consultation to identify your needs and to determine the best strategy and implement the most suitable solutions. We then measure and analyse the results and listen to your feedback so we can apply continuous improvements to your campaign in order to make your SEO marketing completely successful for your business.
Brisbane’s Search Engine Optimisation Experts
Keyword and On-page SEO Research and Analysis
We make sure that the effort we put into your SEO campaign is focused on returning optimal results, and so we identify target keywords by performing keyword research and analysis. This will also include analysis of your current rankings, as well as that of your competitors, using specialised software and manual assessment.
We setup any needed social media accounts, as well as off-site blog accounts for strong social signals, as well as content and freshness signals.
Business Directory and Press Release Sites Setup
We list you in the top business directories and press release sites for more visibility and quality back links.
On-site Blog and Authorship Configuration
We setup your G+ authorship and publisher markup tags with your blogs for good G+ signals. We upload blog articles from you, categorise and tag them as part of optimisation to ensure that if your content is ever duplicated, you will not be penalised by Google.
On-page Website Optimisation
We perform optimisation of all on-page elements, including page titles and meta tags, header tags, content; keyword usage in content, links and anchor texts; as well as URLs and navigation, and XML site maps. We also integrate and install Google Webmasters and Google Analytics.
Content Generation and Optimisation
We provide on-page and off-page content generation such as, press release writing, company updates, industry news, coupon promotion, and custom content; optimised with the correct application of links, anchor texts and keyword usage. Users like valuable content and so search engines put much weight on content in their algorithms. The more useful the content you have on your web pages, the higher your web pages will rank on search engines.
We distribute generated content through social networking and social sharing platforms, off-site blogs and press release publications if applicable.
Competitive Link Building
Combining both manual and software intelligence, we will examine your competitors’ back links. These back links will undergo analysis to determine the quality and probability of link building opportunities.
Website Speed Optimisation and Security
This includes page load, image, static content cache, global content delivery network and mobile user optimisation. Security measures include static content up-time security, SSL encryption and optimisation, comment spam, malware and content scraping protection.