Keywords or phrases are tools used in Search Engine Optimisation and Internet marketing to achieve better rankings in search engines.
At a certain point in time, many webmasters abused this system by saturating the content of their websites with keywords in the hope to be able to achieve a high ranking. However, this resulted in search engine users getting results that had no relevance whatsoever to the search string or query that was submitted by them. To combat this abuse, search engines such as Google, developed algorithms to decipher which websites have relevant content and which websites did not. Now, the whole focus for keyword utilisation has shifted to content rich articles that include a a keyword ratio average of about 12% of the whole article.
The whole reason for this shift in keyword utilisation stems from the fact that the big search engines like Google, Yahoo and Bing, track and record the abuse of keywords. If you happen to have an article of 500 words containing nothing but the word “porn”, chances are your site
will be banned from ranking in the search engines.
This shift has also created a whole new industry in writing quality content. You will definitely be able to get a few odd jobs writing search engine optimised (SEO) articles if you have a good understanding of what is required.
The key to writing good SEO articles is to be true and accurate to the subject at hand. Make sure that your SEO article contains relevant accurate information and a substantial proportion of the specific keywords scattered throughout the article. Include the keyword or phrase in the title of your article wherever possible. Include a minimum of 2 keywords or phrases in the beginning and in the ending paragraphs of your article as well. Finally, scatter keywords in the body of your article throughout quality sentences. If you have a 500 word article, then as a guide, a minimum of 1 keyword or phrase per
paragraph in the text body is recommended.
Write your article for your human readers, not for the sake of search engines and make it a simple to understand as possible. As you go on with your article, utilise your keywords when you describe your product and when you give out specific instructions on how to use the product. Write some background information about how the product came into existence and how it has developed through the years. You can also cite instances where the product has been particularly useful to you or to someone you know.
When writing the article, do not force the keywords upon readers, they must flow naturally. Your articles must be literate, easy and reasonably entertaining or enlightening to read. Some writers sacrifice grammar for the sake of placing a keyword. Don’t use that method. When searchers are directed to an article of yours and it contains bad spelling or poor grammar, keyword overuse or stuffing, and generally sloppy composition, they might decide to look for another article or website that contains more nicely written content.
If you are unable to compose your own articles because of time constraints, you can use Redback Web Solutions‘ article writers who will do the job for you. Prices for an original Search Engine Optimised article containing 500 to 750 words range anywhere from $15 to $40 depending on the level of research required. Just be sure to communicate well with Redback Web Solutions so that we fully understand what you require. Be cautious if you come across a writer offering his service rather cheaply, don’t rush in and call yourself lucky. The best way to be sure that you have found a cheap but quality conscious writer is to have them provide one relevant article to you. In exchange you will pay them for that one article and use it as criteria for judging their overall writing ability for your website.
Try writing an article yourself before hiring it out to someone else, as you know your product better than anyone, and you of all people should know how the article should read. When in doubt, contact Redback Web Solutions for a consultation.