24 Oct 2013

Why is Social Media Optimisation Essential to Your Success? [Infographic]

Social media optimisation is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media?

See our Infographic:

Redbackweb.com.au-SMO-Infographics-2013

Amplification: Beyond Reach, Engagement

Social media is an effective tool for reaching your prospects and engaging them. According to Pew Internet research, 67% of all Internet users also use social networks. Meanwhile, comScore estimates that one in six minutes spent online is on social networks. These statistics simply mean that when people are online, they also connect via social media—giving business owners and marketers an opportunity for customer reach and engagement.

But what makes social media powerful is amplification. The more engaged your friends and followers are, the bigger your amplification factor grows. This is turn results in more reach, deeper engagement, and again, bigger amplification. The social cycle goes on and on, and is similar to the buying cycle: awareness, interest, desire, action, loyalty, and advocacy. Amplification, however, makes the difference as it broadcasts the advocacy to a bigger audience, amplifying the number of leads and customers you can reach and engage.

Facebook Leads Social Network Growth

More and more social networks are being created nowadays but some of the crucial ones businesses need to focus on are as follows: Facebook, LinkedIn, Twitter, Google+, and Pinterest. These are networks that have shown steady growth. These are where most of your prospects share and connect with friends.

Facebook, in particular, should be a business necessity. The social network now has 1.11 billion monthly active users, up from 680 million in 2011. Its mobile user base is around 751 million, surging 62% from only 288 million two years ago. A study by HubSpot showed that 74% of all marketers consider Facebook as important in their lead generation efforts.

Other social networks are also growing:

  • LinkedIn has 200 million users, adding 2 new signups per second

  • Twitter has 288 million MAUs making 1.6 billion queries per day

  • Google+ MAU base is currently at 359 million, making it the second biggest network

  • Pinterest growth skyrocketed 88% over the past 12 months

Get Customers, Sales from Social

Their user base growth may be impressive but can social networks help your business grow? The answer: YES. In fact, customer acquisition through social networks has been increasing. In 2012, 62% of businesses using LinkedIn said they acquired a customer through the world’s largest professional network. This is up from 57% in 2011. Customer acquisition through Facebook and Twitter also went up from 48% to 52% and 42% to 44%, respectively.

You attract prospects for sure, but do they buy? A study by Nielsen found that 46% of online users depend on social media when making a purchase decision. In a separate report, VisionCritical said 38% of Facebook users have purchased an item after liking or sharing it. Pinterest (29%) and Twitter (22%) also bought an item after conducting some social action involving that product.

To get more sales, you need to adjust your approach on the online social realm. The same VisionCritical research recommended that businesses tweak their social content based on the culture of the users within a specific network. They also need to take into consideration the category that content would likely fall under. To make social work, you need to reach and engage your audience with custom content that is in line with the category of your business, as well as with the culture of your prospects.

The Market Leaders and Your Competitors Are Social… Are You?

Market leaders are using social media. For instance, 90% of Inc. 500 companies use at least one major social media platform, according to marketing speaker Heidi Cohen. Majority of marketers (83%) also understand how powerful social is, Social Media Examiner found. Some 59% of marketers use social media for six or more hours a week.

Your competitors are conducting some form of social media optimization today, too. E-Strategy Trends found that an overwhelming 92% of small businesses consider social media as an effective marketing tool. Meanwhile, eMarketer found that 21% of small businesses plan to spend more on social media advertising this year.

So now, you know market leaders are social online. Your competitors are likely going social, too. They are realising the power of online social networks and how these can help them acquire more customers and get more sales. In short, they know that social media is essential to business success today. But you know that, too. So what are you going to do?

Send us an email at info@redbackwebs.com.au or call us at 1300768100 now to schedule your free in-depth consultation with us. We can help your business succeed with the power of social media optimisation.

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08 Oct 2013

Go for Mobile Responsive Web Design

Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign

Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realise that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul.

See our Infographic:

Redbackwebs.com.au-Responsive-Web-Design-Infographics-2013

Responsive Design Defined

In a nutshell, a responsive web design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code. Having a responsive web design means your website responds to or adjusts automatically to the size of the screen of various devices: a desktop computer, a laptop, a tablet, or a smartphone.

Today is the perfect time to go responsive as mobile ownership is up, and will continue to rise in the future. In the U.S. alone, there are already over 120 million smartphones and 50 million tablets, estimates digital research firm comScore. By the end of this year, 2013, there will be 1.4 billion smartphones across the world, adds another research firm, ABI Research. It is also expected that by 2014, there will be more mobile Internet users than desktop users.

But it’s not just mobile device ownership you should look at; it’s what people do with their laptops, tablets, and smartphones that you should pay attention to.

Digital Media Consumption through Mobile

Owners are so engaged with their mobile devices that 37% of time spent on digital media is now driven by smartphones and tablets. Research shows that mobile (43%) is closing in on desktop (57%) as preference when reading news. User preference is the same when it comes to reading and sending emails. Mobile Internet usage is also expected to rise 66% in the next five years.

According to Adobe’s Digital Index, web page views via smartphones and tablets were at 7% in 2011 before jumping to 13.3% in 2012. Web page views via personal computers, meanwhile, are on the decline from 93% in 2011 to 86.7% in 2012. Simply put, more and more users are viewing web pages though mobile devices.

Mobile Users Go Social and Local

Using their mobile devices, owners do not just browse websites as they do with their desktop computers. They also engage in social networking and local search. Look at the following findings by comScore:

  • 55% of users choose mobile devices over PC for social networking
  • 53% of smartphone users and 61% of tablet users read posts from people known personally
  • 39% of smartphone users and 47% of tablet users read posts or status updates from organizations, companies, brands, events, or products
  • 37% of smartphone users and 46% of tablet users followed a link to a website posted by someone else

Increased mobile usage also led to the growth of local search to 144% in 2011. And as of December 2012, 27% of total web traffic came from mobile devices accessing directories and other local web resources. This is a major increase from only 6% the previous year.

Consequences of Your Non-Mobile Friendly Site

Sterling Research and SmithGeiger conducted a study for search giant Google on user mobile friendly sites and found that:

  • 36% of respondents say a non-mobile-friendly site wastes users’ time
  • 48% of users say a non-mobile-friendly site annoys and frustrates them
  • 48% of respondents said a company whose website didn’t load properly on smartphones doesn’t care about their business
  • 50% said they will use a site less if it is not mobile-friendly
  • 52% of users are unlikely to engage with a company whose site brought a bad mobile experience

By not being mobile friendly – by not being responsive – your website is turning away mobile visitors. These visitors could have been business leads and sales.

Go Responsive, Reap the Benefits

By going for mobile responsive web design, you’ll enjoy the following benefits:

Great user experience – Your prospects have a better user experience because your website loads perfectly regardless of the device they are using. They no longer need to zoom in and out, and scroll left and right, all the time. They can view your site on more browsers.

No need to maintain multiple versions of websites – Instead of creating a separate mobile site (m.example.com), going responsive allows you to open and maintain just one. There’s less maintenance and expenses on your part.

No need to SEO for multiple websites – Getting a mobile site means doing double SEO work. Avoid that hassle by going responsive instead.

Efficient crawling and indexing of search engine robots – Responsive is Google’s recommended configuration for serving content to mobile devices. It’s easier for search engines to crawl and index your pages since they will be dealing with a single set of codes and content under one URL.

Higher chances of pages getting ranked – You can focus all your optimization efforts on one website, increasing your chances of better rankings. You also avoid redirect problems – common with building mobile version sites – so search engines can find and rank your site with ease.

Best Benefit: Get More Leads and Sales!

Responsive web design isn’t merely improving the appearance of your website on mobile devices; it’s about showing prospects that you care and that you are ready to cater to their needs, including the need to browse your site through mobile. It’s about increasing your leads and sales, as found by studies:

  • 74% of users are more likely to return to a mobile-friendly site
  • 67% of users are more likely to buy if the site is mobile friendly (Sterling Research and SmithGeiger for Google)
  • 62% of companies reported an increase in sales after designing a site for mobile users (Econsultancy)

Do people actually buy through mobile devices? A comScore study shows that 11% of e-commerce spending is through m-commerce or mobile in Q4 2012 ($7.2 billion), up from only from 3% in Q4 2012 ($1.6 billion).

Get Free Consultation on Your Responsive Website

Before we even offer to create your mobile responsive website, we need to get to know your business and your target market. This helps us customize our approach, leading to better results. That’s why we’re offering a free in-depth consultation with you.

Send an email at info@redbackwebs.com.au or call 1300768100 now to see how you can schedule your free consultation on responsive web design today.

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08 Oct 2013

SEO Goes Natural & Social with High Quality Content

How to Comply with Google Panda and Penguin Updates

Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business.
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