22 Nov 2013

Bringing People Back To Your Website

Bring People BackA truly successful website relies on a steady growing base of repeat visitors. Here’s how to convince people to keep coming back!
You’ve published your website and the visitors are pouring in, but to make sure your website is a hit you must secure repeat readers. While the number of unique hits (different visitors) is the figure advertisers look for in a website, you’ll want people to keep coming back, whether you’re selling goods or services, hoping to make your name as a blogger or creating an informative site that offers up-to-the-minute news and information.
If you run a small business, a professional-looking website can help mask the fact that your products are produced in your shed. That doesn’t mean you should set out to mislead people, rather that you can gain their trust by providing valuable, accurate information. The way you conduct relationships with readers is important; its better for your site to have a friendly atmosphere rather than a hard sell. After all, its easier to sell to loyal customers than to acquire new ones.

Keep It Topical

If you’re a blogger, never forget that people search for newsworthy topics. During an election, for example, they’ll search for the names of the candidates involved. During big sporting events such as the Olympics or the World Cup, people search for the names of prominent performers, while the stars of new cinema releases are always a top search term on sites such as Google. If your readers get to know that they can count on you for the analysis of breaking stories, then they are most likely to make you their first stop whenever they come online.
The moral of this is to always keep your site updated. There is nothing more off putting than realising that the news item you are reading was updated 6 months previously when the whole point is to keep people informed. If people find you don’t update frequently, they simply wont bother coming back.
This brings us to consistency of quality. People often start their websites with the greatest of care and the best intentions, only to find a year in that it has lost its allure. Boring, out of date content is off putting – people wont return to your site if they’re uninspired by what they see.

Join the Club

People will be more likely to return to your site if they have an incentive. A good way to create one, particularly if you have nothing to sell, is to create a community on your site. This is easy if you’re building a site for a local club or church where people already know each other.
If you have a forum or host a blog, you should get people to register before they post comments. This small action allows them to continue to voice their opinions on your site.
Also if you gather their email addresses, you’ll be able to send out an email notifying them when your site has been updated.
Just make sure you have a strong privacy policy, so people know how many emails they’ll be receiving, and also that you wont give their addresses to anyone else.
And remember, badgering people with spam certainly wont entice them back.

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24 Oct 2013

Anatomy of a Social Buyer: Use Social Media Optimisation to Understand Your Customer & Get Sales

Social media optimisation is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience. After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…

“Do businesses actually get sales from social media?”
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09 Oct 2013

Responsive Web Design: How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration

Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose.
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09 Oct 2013

Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users.

While algorithm updates should be primarily a concern for companies providing online marketing services, business owners who use SEO services should also know about them. That’s because if your SEO service provider happens to violate Google’s SEO guidelines, these algorithm changes will drastically affect your website’s ranking and your business will suffer the consequences. So before it’s too late, read our guide on the dreaded Google Penguin and Panda updates and what they mean to your business.

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