08 Sep 2014

How to Rank Your Site in Google

What You Need to Do to Rank Your Site in Google

We are all after the same thing: to rank highly in the Google organic search results in an effort to enjoy the so-called “free” traffic that would flow from that.

Rank Your site In GoogleThat said, Google doesn’t make it easy on us, coming up with a search algorithm comprising more than 200 factors for ranking your pages. Wrapping your brain around all of these can be a full-time job, and there’s no guarantee they won’t change it tomorrow!

Still, we all want it, and need to know how to best optimise our pages for it. To that end, here’s 15 of the 200+ ranking factors you should try and implement on your site.

15 Google Ranking Factors

  1. Make sure your primary keyword is in the title tag – Google looks hard at this to discover your page is targeting.
  2. Lengthen your content – Studies are revealing that the top pages for any major keyword are in the 1000-1500 word count range.
  3. Faster page loading – The quicker your page loads the better. In today’s internet people just won’t wait on you.
  4. Primary keyword in your page URL – Another factor for helping determine relevance and page intent.
  5. Use visual content – Everyone is nuts about anything visual: videos, infographics, images, memes and more. Google ranks these highly, partially because they are so often shared.
  6. Be sure to link to authority sites – Having outbound links on your pages to authoritative sites, especially in your market, will help your own site reputation.
  7. Cultivate domain Trust – Google is high on ranking sites that are trusted. Developing Trustrank should be a high priority.
  8. Have clear Terms of service and Privacy Policies – A clear ranking factor, Google would like to see that you are concerned about these things.
  9. Links in the body of your text – Links in the body text count for more, and are very useful for site navigation in a relevant context.
  10. Build a natural link profile – Make sure you try and get links form reputable and relevant sources, and avoid buying links.
  11. Social signals – We live in a social world, and if your site is not being talked about or otherwise shared on social media, it’s a sign that no one really cares, and thus neither will Google!
  12. Make it relevant! – Google loves to see relevance in all its forms on your site, from content to backlinks.
  13. Too many ads – Cram in the ads, especially on your home page above the fold, and expect that you’ll be relegated to the outer limits of the search results.
  14. The age of your domain – Realise that older domains that have been around awhile are given more trust by Google.
  15. Post fresh content regularly – The Googlebot is fond of finding new content they can rank. Feed it regularly.

For more information about optimising your website to rank better in google, Contact us today for your free consultation. Ph: 1300 768 100

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01 Sep 2014

How to Use the New Google My Business

How You Can Effectively Use Google My Business

Recently we discovered the latest and greatest offering from the folks at Mountain View, otherwise known as Google. They’ve put together what they hope is a direct response to Facebook with Google My Business. Google My Business is imagined as a one-stop page for online merchants and brands to manage their various Google account and properties, which include search, maps, Google Analytics, Adwords, Hangouts and Google+. You can do many things under this one umbrella, including posting to Google pages, share events and images, connect with those in your circles and more. The key point here is that you only have to post once, and all relevant Google connected services are updated.

Google My BusinessGoogle says it’s working on transitioning all business accounts that are on Google+ or Places for Business, and you should see this very soon. They also have an Android app now, and the iPhone app will follow shortly.

So how will this one work?

https://www.redbackwebs.com.au/wp-admin/post.php?post=3536&action=trash&_wpnonce=78421a252c

The one clear advantage this platform will have is that all of your information is going to be centrally located, and can be populated to your Google properties with no effort on your part. In fact the first thing you notice when you log into Google My Business is your company’s information which has been taken from Google+, Places and Maps. You’ll be able to edit to update or change any information you find there.

Next up is the heart of the operation. On one simple screen you can access the following:

  • Google+ Share
  • Google Insights
  • Customer Reviews
  • Google Analytics
  • Hangouts

You can get to those functions from this screen and add content, manage review and even start a Hangout. The mobile version of Google My Business is sleek and very easy to navigate.

What does this mean for Google+?

For the most part it remains to be seen how this is going to all affect Google+. So far there doesn’t seem to be any net loss, and in fact many will profit from having the automation and organization readily available. Google does say that they are upgrading current users of Places for Business and the Google+ Dashboard to Google My Business. We’ll see if any more changes are around the corner. And lest you think that Google My Business is only for local businesses, Google states that anyone with a Google+ page for their particular brand or business will get in on the action too.

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08 Mar 2014

Can I Get on the Page 1 of Google without a Website?

Historically , using the local paper or a business index was the right way to go when advertising a small business.

Brisbane SEOBut times have moved on seriously. Barely anybody uses paper directories any more to find your business, and the local paper isn’t just expensive, but really hit and miss (in contrast to what they guarantee). Your clients are using smartphones nowadays to find companies and services – more than they use PCs now – and they use them irrespective of whether they’re driving, dining, watching television or simply laying in bed. Regardless of whether you have got a presence across online directories, you have to make sure you have got a powerful web presence and are found in search.

When potential customers look for your services, they need be able to find you in one or two clicks. Google is the primary search site for over ninety percent of mobile or PC users globally and if your customers are searching for you on Google and cant find your business you are possibly losing plenty of sales.

So the question is, “Can I get on Page 1 of Google without a Website?”

These days online directories claim to have come up with the answer for that by saying they can get small businesses on the first page of Google without the need and cost of their own website and paying for Search Engine Optimisation. What they neglect to inform you is that in order to get improved exposure you need to pay for their premium services (which in most cases are far more expensive than a basic SEO package), but the main stumbling block is that the directories also showcase your competitors as well.

They are first and foremost promoting their own website, followed by a series of adverts from their highest paying customers to the lowest paying ones. Their highest get priority placement.

By having your own website, and own SEO – means YOU and only you control which of your competition show at the top of your web page. Of course – you wouldn’t want any competitors would you!

So to answer the question – Yes you could still show on Page 1 of Google without having a website, however it wouldn’t make very sound business sense. For the small investment that a quality Mobile Responsive Website can make, the returns to you business are very rewarding.

For more information on Search Engine Optimisation campaigns, Online Marketing Programs for your business or Website Design, contact Redback Web Solutions, Brisbane or the Gold Coast today on 1300 768 100

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30 Nov 2013

Understanding Google Analytics

Find out how many visitors your website is attracting and analyse their movements around your web pages with Google’s invaluable tracker Google Analytics.

 

Google AnalyticsWouldn’t it be great if you knew how many people were visiting your site every day? It would be even better to know which pages visitors were viewing, how long they spent reading each page and when they left your site. Using Google Analytics, you can find all this out free of charge. All you need is a Google account, which is also free. Analytics logs a small amount of information about the people that visit your site. It runs invisibly and, in most cases, has no effect on how fast your site loads or runs.

Go to www.google.com/analytics and sign in. if you don’t already have an account through a service such as Google Docs or Gmail; you need to sign up first. Once you are logged in, Google will give you a small piece of JavaScript code to include in your site. Simply paste the code somewhere on your home page; the side bar will do if you are using WordPress. Analytics takes a day to start reporting.

 

Log into Google Analytics

When you log into Analytics, you’ll see the Dashboard displayed prominently. The top graph shows the number of visitors per day. This is a useful number for telling, at a glance, whether traffic to your website is

rising or falling, but there’s a wealth of information besides this headline figure.

At the bottom right of the screen is the Content Overview, a useful panel that shows you which of the pages on your website are the most visited. This information can help you to figure out where you need to place advertising on your website for maximum effect. You can also give close attention to less frequently visited pages to try and determine what is wrong with them.

Google Analytics Navigation Bar

The navigation bar on the left is the best way to get around Google Analytics. For instance, click the Content, then Top Exit Pages. This view tells you which pages people looked at immediately before leaving your website. If you spot a pattern, you can check the page or pages sin question t o see if there’s anything obvious that might be causing people to leave. Perhaps you could add more links as a way to keep visitors interested for longer.

Traffic Sources is another helpful tool that can tell you which websites and search engines are directing traffic to your site. The search engine data is useful, as it tells you which keywords lead to your site, and how often they do so. This should help you optimise your website for search engines.

Finally, the Content tab has a small link called Site Overlay. This is one of Analytics’ best tricks. It launches your website, with Analytics data pasted over the top, giving you a visual impression of where people are clicking when they’re viewing your pages.

For help with Google Analytics, contact Redback Web Solutions on 1300 768 100

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