06 Sep 2016

How Important is Web Hosting for your Business

What Makes Great Web Hosting Services

Many small businesses often make the mistake of choosing bad web hosts. Perhaps one reason for this is that most of them think that it doesn’t matter and it won’t affect their income. Actually, it is quite the opposite. Here are some reasons to consider great website hosting services:

Prevent potential loss of revenue.

One advantage to having having good hosting is that you can avoid frequent downtimes. When your site is down and unavailable, your potential customers wont be able to find your site and learn about your products and services. If you’re running an e-commerce site or an online store, the effects could be more detrimental as the downtime is preventing customers from buying anything from you.

By selecting a great web host, you can help minimise the risk of experiencing technical issues that will cause your site to go offline. Redback offer a 100% uptime guarantee for our Premium WordPress Hosting Service.

Protect your search ranking.

The main objective of SEO (search engine optimisation), is to ensure that your site will rank high in search results so potential customers can find you. If your website is often experiencing technical issues, or is down frequently, Google’s search spiders won’t be able to access and crawl your site. As a result, your search ranking will suffer. Even if your website doesn’t experience frequent downtimes, but loading times are slow, it’s very likely that your search rankings will also be affected negatively.

Web hosting from a great supplier helps you rank higher. Search engines, particularly Google, use site loading times and availability as a ranking signal, having an excellent hosting service that can help you with these issues is an advantage.

Better protection and security

There is no magic pill that will make your site invincible against viruses, hackers, and malware attacks. In fact, even the biggest and most popular websites get attacked from time to time. However, choosing a reliable hosting company can go a long way towards protecting your site from potential attacks. Your hosting provider should be able to provide you with technical support, protection and help you solve security issues in case your site gets hacked. And more importantly, they will be able to create a backup of your data, thus, making it easier for you to restore your site after an attack.

website hostingAvoid Off Shore Hosting Companies

These days, there are many companies offering a wide range of hosting services that meet the different needs of a business. But if you are going to get a hosting service, make sure you avoid a hosting company that is based abroad. Sure, their services might seem cheaper, but  they come with a myriad of problems, some of which are discussed below:

Support Issues

If your web hosting and domain service provider is based on the other side of the world, it can present a problem if your site is having technical issues. There is nothing like an Australian Technical Support Desk. Our team understand your needs far better than someone from another country, and if you ever have issues, we’ll fix it straight away. Don’t wait for your ticket to pop up in the queue. Time is money in Australia so you need to demand the best service.

Slow Server

The physical location of a server can affect how fast it can load a particular webpage or website for you. If you go for an offshore hosting company, it is very likely that your web visitors will experience slower loading times, which will affect not only your search ranking (as discussed earlier), but user experience, as well. Therefore, if you are an Australian business and you’re targeting locally based customers, then it makes perfect sense to choose an Australian web host to ensure reliability and fast loading times.

Bad Business Image

If your website is suffering from downtimes and it takes a while before your offshore web host can fix it, not only will it affect your profit potential, it can also affect the image of your business. This spells bad news for the future of your company as it can impede with the growth and development of your business.

Shared Server Resources

Most of the off shore hosting companies offer discounted rates simply because your website will be stored on a server that has maybe 200,000 other sites on it. All for these sites utilise the servers resources at the same time, effecting the speed and deliverability of your website.

While it may seem that offshore web hosting services are a cheaper alternative, when you consider the exchange rate, bank fees and foreign currency exchange charges it may not be the case. Therefore, the best website hosting for small business is still the one offered by a local company. With the proximity of their servers and their business hours similar to yours, you can avoid hosting problems and issues that can affect the image and profit potential of your company.

Contact Us today and we will help you evaluate your current hosting requirements and give you free expert advice on how to improve your current situation.

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08 Sep 2014

How to Rank Your Site in Google

What You Need to Do to Rank Your Site in Google

We are all after the same thing: to rank highly in the Google organic search results in an effort to enjoy the so-called “free” traffic that would flow from that.

Rank Your site In GoogleThat said, Google doesn’t make it easy on us, coming up with a search algorithm comprising more than 200 factors for ranking your pages. Wrapping your brain around all of these can be a full-time job, and there’s no guarantee they won’t change it tomorrow!

Still, we all want it, and need to know how to best optimise our pages for it. To that end, here’s 15 of the 200+ ranking factors you should try and implement on your site.

15 Google Ranking Factors

  1. Make sure your primary keyword is in the title tag – Google looks hard at this to discover your page is targeting.
  2. Lengthen your content – Studies are revealing that the top pages for any major keyword are in the 1000-1500 word count range.
  3. Faster page loading – The quicker your page loads the better. In today’s internet people just won’t wait on you.
  4. Primary keyword in your page URL – Another factor for helping determine relevance and page intent.
  5. Use visual content – Everyone is nuts about anything visual: videos, infographics, images, memes and more. Google ranks these highly, partially because they are so often shared.
  6. Be sure to link to authority sites – Having outbound links on your pages to authoritative sites, especially in your market, will help your own site reputation.
  7. Cultivate domain Trust – Google is high on ranking sites that are trusted. Developing Trustrank should be a high priority.
  8. Have clear Terms of service and Privacy Policies – A clear ranking factor, Google would like to see that you are concerned about these things.
  9. Links in the body of your text – Links in the body text count for more, and are very useful for site navigation in a relevant context.
  10. Build a natural link profile – Make sure you try and get links form reputable and relevant sources, and avoid buying links.
  11. Social signals – We live in a social world, and if your site is not being talked about or otherwise shared on social media, it’s a sign that no one really cares, and thus neither will Google!
  12. Make it relevant! – Google loves to see relevance in all its forms on your site, from content to backlinks.
  13. Too many ads – Cram in the ads, especially on your home page above the fold, and expect that you’ll be relegated to the outer limits of the search results.
  14. The age of your domain – Realise that older domains that have been around awhile are given more trust by Google.
  15. Post fresh content regularly – The Googlebot is fond of finding new content they can rank. Feed it regularly.

For more information about optimising your website to rank better in google, Contact us today for your free consultation. Ph: 1300 768 100

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08 Mar 2014

Can I Get on the Page 1 of Google without a Website?

Historically , using the local paper or a business index was the right way to go when advertising a small business.

Brisbane SEOBut times have moved on seriously. Barely anybody uses paper directories any more to find your business, and the local paper isn’t just expensive, but really hit and miss (in contrast to what they guarantee). Your clients are using smartphones nowadays to find companies and services – more than they use PCs now – and they use them irrespective of whether they’re driving, dining, watching television or simply laying in bed. Regardless of whether you have got a presence across online directories, you have to make sure you have got a powerful web presence and are found in search.

When potential customers look for your services, they need be able to find you in one or two clicks. Google is the primary search site for over ninety percent of mobile or PC users globally and if your customers are searching for you on Google and cant find your business you are possibly losing plenty of sales.

So the question is, “Can I get on Page 1 of Google without a Website?”

These days online directories claim to have come up with the answer for that by saying they can get small businesses on the first page of Google without the need and cost of their own website and paying for Search Engine Optimisation. What they neglect to inform you is that in order to get improved exposure you need to pay for their premium services (which in most cases are far more expensive than a basic SEO package), but the main stumbling block is that the directories also showcase your competitors as well.

They are first and foremost promoting their own website, followed by a series of adverts from their highest paying customers to the lowest paying ones. Their highest get priority placement.

By having your own website, and own SEO – means YOU and only you control which of your competition show at the top of your web page. Of course – you wouldn’t want any competitors would you!

So to answer the question – Yes you could still show on Page 1 of Google without having a website, however it wouldn’t make very sound business sense. For the small investment that a quality Mobile Responsive Website can make, the returns to you business are very rewarding.

For more information on Search Engine Optimisation campaigns, Online Marketing Programs for your business or Website Design, contact Redback Web Solutions, Brisbane or the Gold Coast today on 1300 768 100

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19 Nov 2013

Effective Online Marketing – Selecting What Works For Your Business.

How do you know if you have the Most Effective Online Marketing Strategy in Place?

Effective Online MarketingThe Vast selection of Online Marketing Packages available to your business can sometimes be very overwhelming.

Effective Online Marketing utilises campaigns including Search Engine Optimisation or SEO, Local Optimisation, Local Buzz Marketing, Online Reputation Management or Marketing, SMO or Social Media Optimisation, Pay Per Click Advertising, Google Remarketing, Email and SMS Campaigns and the list Goes On..

The video below outlines the different benefits of the major Online Marketing Campaigns, and explains how they fit together to provide your company with a Total Online Marketing Plan.

Effective Online Marketing Video

What is the Most Effective Online Marketing Strategy?

The most effective online marketing strategy is one that gives your business the best return on investment (ROI). Marketing should not break the budget, but rather be carefully planned to prove what is working. If your marketing strategy cant be measured – how do you know if it is working? How do you know that something else could have your phone ringing in a more cost effective way?

All Marketing Strategies implemented by Redback Web Solutions have full reports to back them up. After all – you need to be certain that your marketing dollar is being spent wisely.

To have a Truly Effective Online Marketing Strategy, you need to find the perfect blend of different campaigns that meet the needs and the budget of your business. Careful research needs to be undertaken before commencing a marketing campaign, otherwise you run the risk of blowing hard earned money.

Keywords need to be researched, and your competition carefully assessed, and then the different types of campaigns can be best designed to exactly target the result you desire. For Effective Online Marketing, its not just about throwing mud at a blanket and hoping that some of it will stick. Marketing needs to be carefully targeted to ensure you get the best return on your investment.

For the best advice on Effective Online Marketing for your Business, Contact Redback Web Solutions Today

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25 Oct 2013

Beware of Fake SEO Companies

Beware of Fake SEO Companies

These days the amount of unsolicited emails that are being received by Businesses advertising Website Design or Search Engine Optimisation is becoming as bad as telemarketers claiming they are with Telstra or Optus trying to con you to switch phone companies.

The easy way to pick the dodgy operators quickly is to look at their email addresses.

If the email was sent from a free email service such as Gmail, Hotmail or Yahoo for example – do not reply to them – do not trust them.

Every reputable Website and SEO company in the world will only send emails from their domain name servers. For example, emails from Redback Web Solutions will always have an email address ending in redbackwebs.com.au such as info@redbackwebs.com.au.

Any internet business that hides behind a free email service smells of distrust immediately. If you reply to an email from one of these addresses, you can almost guarantee that you will end up on a whole stack of mailing lists increasing the amount of spam that you receive.

Personally I hate it. Redback Web Solutions would receive at least 5 or 6 of these emails a day. As a Company that specialises in Web Development and Search Engine Optimisation, sending spam email to Redback Web Solutions trying to sell SEO services or Website design is like trying to sell sand to the Arabs! Plus they clearly these companies or individuals haven’t done any market research – even though they claim in their emails that they have carefully viewed our site.

If you are going to re-develop your website, or start a marketing campaign – then only choose a reputable company that is actually based in Australia. Not India, not Singapore, not the US, not the Phillapines!

Here are some additional tips on identifying spam emails and and a link on how to whitelist important businesses so that their emails dont end up in your junk folder if you improve your email security.

How to whitelist Redback Web Solutions.

 

Protecting Against Spam Emails

Spammers collect email addresses and verify that each address is a valid address before they start sending unsolicited or spam messages. To reduce the possibility of receiving spam emails, there are things you can do to protect your email addresses and accounts, on your computer. The following tip will help you and your company combat the amount of spam you receive

Tips for End-users on Handling Spam Emails

Dos

  • Check the privacy policy of websites or companies before you provide any personal information when filling out web registration forms, online surveys, etc.
  • Look for options in websites or emails that allow you to unsubscribe from receiving further emails, offers or other marketing information.
  • Be careful when subscribing to free email account services, especially when filling in the account profile. Check the terms and conditions of the email service.
  • Use the anti-spam solutions offered by your ISP, or install email filters to reduce the amount of spam email you receive.
  • Whenever feasible, use separate email addresses for different purposes. For example, use one email address for public newsgroups or chat rooms, and another for personal email messages.
  • Avoid using an email address that contains simple dictionary words, or common names. Spammers can use brute-force techniques to guess valid email address at a specific domain using words from dictionaries, or combinations of common words.
  • Install and enable anti-virus software, and keep it up to date using the latest virus signatures. Enable real-time detection to scan for computer viruses, malicious code for active processes, executables and document files that are being processed.
  • Install and enable personal firewall software.
  • Apply the latest security patches/hot-fixes from product vendors to your operating system and/or the applications installed in your computer.
  • Be cautious when opening emails and email attachments, especially when receiving emails from strangers.
  • Simply delete emails from unknown senders or dubious sources because if you reply or click on any link in the email message from an unknown source, you are confirming to the unknown sender that your email address is a valid one.
  • Check the “sent” folder or outgoing mailbox of your email programme (or webmail account) to see if there are any outgoing messages that were not sent by you. If there are such messages, your computer may have been hacked and used by spammers to send emails from your account. You should disconnect from the Internet immediately and scan your computer with anti-virus or anti-spyware software (make sure the software’s signatures are up-to-date).

Don’ts

  • Do not disclose your personal information too readily, including your email addresses.
  • Do not publish your email address on public websites, contact directories, membership directories, or chat rooms.
  • Do not be caught out by the spammers’ favourite tricks, such as the use of subject headings like “Remember me?” that try to trick you into thinking you should know the sender.

Tips for Companies/Organisations on Handling Spam Emails

Companies can implement a variety of methods to reduce the amount of incoming spam, such as protecting company email addresses, using filtering software and adopting well-defined security measures for employee workstations and email servers.

  • Establish and enforce clear information security policies, and educate staff not to respond to spam emails. By responding to spam emails, employees are actually confirming their company email address as a valid address to spammers.
  • Restrict the use of office email addresses for personal messages or participation in newsgroup or chat rooms by employees.
  • Use a web-based contact form on the company website. Ensure that site visitors use the form to contact the company, instead of via a company email address that may be vulnerable to spam harvesting.
  • If you need to publish a business email address on your site, consider writing it in a way that makes harvesting by spammers more difficult. For example, write the email address as “info[at]xyz.com.hk” instead of “info@xyz.com.hk”, and consider adding a statement stating that the company does not wish to receive unsolicited emails, such as “No spam, please”.
  • Use anti-malware software and solutions at your email gateway and at individual employee workstations to filter spam and virus infected emails.
  • Install email filter software at the server level if your company has its own email server. Filtering software can screen incoming messages before they are delivered to staff.
  • If your company uses a web-based email service from an ISP, they may provide you with a number anti-spam settings. To reduce the risk of mistakenly blocking non-spam messages, also consider adding a holding folder to the filtering system, so that messages can be reviewed before deletion.
  • Adopt good security measures such as server hardening to protect your email server and web server from being hacked and used by third parties to send spam emails.

What can you do if you receive a spam email?

  • Ignore and delete spam: this is the simplest and most effective way to handle junk emails. Never reply to a spam message.
  • Report the case to your Internet Service Provider (ISP) attaching the header of the spam email. Most ISPs have service terms that prohibit subscribers from using ISP services for spamming activities. Depending on the policy of your ISP, a spammer may be warned, have their service suspended or even terminated;
  • Report any suspicious activity to your Internet Service Provider. If the spam emails contain suspected fraudulent or illegal information pretending to be sent from an identifiable organisation such as a bank, you may also complain to the related organisation.
  • Consider discarding or shutting down your current email address and creating a new one if your email account becomes clogged with spam messages.

Beware of Email Scam

In cases of email scam, the fraudsters hacked into the victim’s email account, checked the victim’s business correspondence with business partners. They sent an email to the victim using the same or similar email account of his business partner and claimed that the payment bank account had been changed who further requested the victim to deposit the payment for goods into the fraudster’s designated bank account.

  • If you receive any suspicious emails, you should confirm the identity of the purported business partners or the authenticity of the requests by means of telephone before remittance so as to prevent from being deceived.
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24 Sep 2013

Choosing the Best Keywords

These days, our need for knowledge, information, everyday necessities and novelty materials can be found just with one single click after entering a keyword in a search engine.

keywords seo brisbaneIt’s no surprise that more and more people prefer to surf the internet rather than go to a library or shopping center to look for or buy what they want. More and more people use search engines like Google, Yahoo or Bing to help them go directly to the website that contains what they need.

This trend sparked a revolution in Internet marketing strategies and Search Engine Optimisation Methods. Webmasters of sites compete with each other to have their sites placed in the top 10 search results of a user’s searches. Various software programs were also created to boost the chances of high search engine rankings. Some of these programs even tried to cheat a high ranking out of the search engine even when the website itself contains nothing of interest to the user.

As more and more web masters arm themselves with rank boosting software, the effectiveness of their efforts begin to plummet so much so that they may find themselves back to where they started or even worse off.  In order to regain their rankings – new methods of SEO became necessary.
Brisbane SEO Company Redback Web Solutions advises that one of these methods is the saturation of keywords on a single article. The entire philosophy of keywords hinged on their relevance to the content that the user is searching for. For example, in searching for a Ford car, what search strings would the customer enter? How many of those search strings will match the keywords? The more a search string matches your site or article’s keywords, the higher you potentially place on a search engine result page. Keywords have become to be such a major concern that Redback Web Solutions which offer search engine optimisation (SEO) services are now constantly being engaged by businesses wishing to improve their website rankings in the search engines like Google, Bing and Yahoo.

The first result that comes out of a search engine is usually the website that contains the most similar number of keywords in the exact same order as the search. For instance, if I used “DIY Wi-Fi antenna” for my search string, the search engine will look for the exact same words and word placement. Now, if I type the word “ask” and perform my search using Google, the common result would be ask.com. Notice how the search engine immediately went for the website with the domain name (ask.com) that matched my query. On the other hand, if I type “asked”, Google still comes out with the ask.com webpage as its top search result. It’s all about relevance.

To be able to fully utilise your website’s potential as a top search result item, you need to focus your website’s content towards the product or idea you want to promote. If you cannot have the .com or .com.au name, you will then need to rely more on keyword optimisation to help you with your search engine rankings.

You should consult Redback Web Solutions to tell you which keywords to use. You should think about your product or idea and think of how you would look for it on the Internet using one of the major search engines. What would a customer  type into Google to find your product

Keywords will not work for you if you keep them generic. Most customers log onto the Internet already knowing exactly what they need or want. Remember, these shoppers can’t hold or examine the merchandise in your online store,  so they want to find out about them first hand before they actually buy. When they do decide to buy, they have a specific idea and product in mind. They will use this idea as their search string field in the search engines. If you have multiple products, you need to be able to generate a fair amount of literature containing very specific and relevant keywords for each of your merchandise items. If you choose to limit your business to a certain geographical area, be sure to include the name of your chosen location into your keyword base, and perhaps even surrounding suburbs.

As part of any web consultation such as a Website Audit Report, SEO Campaign or PPC Advertising, Redback Web Solutions does the keyword research for you. This also happens when we build or re-build a website, we keep the critical keywords in mind so that your site is fully optimised for the search engines.

Keep in mind that you also need to take care of the literature or articles you produce for your business. Make sure that they contain the necessary keyword count. Do not sacrifice the quality of your articles for the sake of keywords. Always present a detailed, literate and informative article. For more information about keyword density view our blog post on Articles and Keywords for SEO.

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12 Sep 2013

Quick Site Indexing – SEO Secrets

Getting listed quickly in search engines is something every website owner wants to do.

Lots of site owners don’t really know how to do this, and know very little about SEO or Search Engine Optimisation, though.

Fortunately for them, there are several ways to getting listed quickly, all of which we will go over in this article. These ways include submitting the URL, using keywords, using links, and using blogs to get listed quickly.

Site Indexing for SEO

Tip #1: Submit your URL manually to search engines

Search engines like Google, Bing and Yahoo all have options for you to manually submit your site. Before submitting, however, it is important to make sure of the following:

1. All pages on your site are complete. Search engine spiders won’t touch incomplete sites.
2. Your site is not full of spam and/or excessive use of keywords. Yet again, spiders won’t touch spam sites, which means your site will be skipped over if it contains lots of spam.

When you submit the site, make sure to submit it only once to each search engine. Submitting multiple times to the same search engine will get you nowhere. In fact, they might keep your site from ever having a chance at being listed on the search engine.

For more information on Search Engine Optimisation, visit our SEO Page or contact us for how we can work further with you to fully optimise your site to get the best results in the shortest possible time.

Tip #2: Use keywords to get spiders to come to your site

Search engine spiders absolutely love sites with good, well-placed and well-used keywords and key phrases. In other newsletters, we have covered the correct use of keywords and
key phrases, so you might already be familiar with it. If not, we’ll briefly touch on it right now.

Keywords are words that are used frequently on a site that search engines look for. The key to correct usage of keywords is to make them fit naturally throughout a piece of content and not look like spam. Before writing your content for your site, take a second to decide what the content is about. Then make a list of keywords or key phrases that seem to fit with the topic at hand. Next, write the content and try to sprinkle in the keywords or key phrases throughout the content in a natural, non-distracting way. When you are done writing the content, you should count the number of keywords or key phrases. Then divide
that by the total number of words in content. If the number you get is between 1-3%, you’re good to go. If it’s below 1%, try to naturally add in keywords or key phrases. If it’s above 5%, try to take out keywords or key phrases. Aim for the perfect balance of between 1 and 3%.

Tip #3: Use links

Having another site link to you will make spiders that visit the first site come to your site as a result of the link. Many owners of sites related to yours are happy to post a link to
your site on their links page. Some might require what is called “reciprocal linking”. This basically means that if they place a link to your site on their page, they want you to return the favor by posting a link to their page on your site. Doing so helps both sites better gain the attention of search engine spiders and helps them both to get listed quickly.

Tip #4: Install a blog on your site

Blogs are extremely popular and quickly listed by search engines. Places like Google are known to index (or list a site/blog) far faster than they list regular websites. Blogs
are listed by search engines like Google within days of being created, whereas it can take weeks and months for search engines to notice a site.

Installing a blog on your site is really easy. All you have to do is install a program such as WordPress on your website and then use that to make blog postings. If you run a sports site, for instance, you could try making twice a week posts on the blog about sports news. Doing so will help your site as a whole get noticed quicker by search engines.

We build the majority of sites using Word Press and we thoroughly recommend building a Mobile Responsive Website .

If you apply just one of the tips above to your website, you will get listed more quickly than expected.

Creating a blog on your website is quicker than ever before. Do it today and watch how quickly and effortlessly your site gets listed on search engines!

If you need help building your website or assistance with your SEO contact Redback Web Solutions or visit our Website Development Page.

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