19 Nov 2013

Effective Online Marketing – Selecting What Works For Your Business.

How do you know if you have the Most Effective Online Marketing Strategy in Place?

Effective Online MarketingThe Vast selection of Online Marketing Packages available to your business can sometimes be very overwhelming.

Effective Online Marketing utilises campaigns including Search Engine Optimisation or SEO, Local Optimisation, Local Buzz Marketing, Online Reputation Management or Marketing, SMO or Social Media Optimisation, Pay Per Click Advertising, Google Remarketing, Email and SMS Campaigns and the list Goes On..

The video below outlines the different benefits of the major Online Marketing Campaigns, and explains how they fit together to provide your company with a Total Online Marketing Plan.

Effective Online Marketing Video

What is the Most Effective Online Marketing Strategy?

The most effective online marketing strategy is one that gives your business the best return on investment (ROI). Marketing should not break the budget, but rather be carefully planned to prove what is working. If your marketing strategy cant be measured – how do you know if it is working? How do you know that something else could have your phone ringing in a more cost effective way?

All Marketing Strategies implemented by Redback Web Solutions have full reports to back them up. After all – you need to be certain that your marketing dollar is being spent wisely.

To have a Truly Effective Online Marketing Strategy, you need to find the perfect blend of different campaigns that meet the needs and the budget of your business. Careful research needs to be undertaken before commencing a marketing campaign, otherwise you run the risk of blowing hard earned money.

Keywords need to be researched, and your competition carefully assessed, and then the different types of campaigns can be best designed to exactly target the result you desire. For Effective Online Marketing, its not just about throwing mud at a blanket and hoping that some of it will stick. Marketing needs to be carefully targeted to ensure you get the best return on your investment.

For the best advice on Effective Online Marketing for your Business, Contact Redback Web Solutions Today

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24 Sep 2013

Analysing Keyword Profits – Pay Per Click Advertising – PPC

Pay Per Click advertising is a highly successful way to promote your online business and increase your sales. However, like all other Internet marketing tactics, Pay Per Click advertising isn’t for everyone.

Analysing Keywords - PPC BrisbaneFor this reason, you may be wondering whether or not Pay Per Click advertising can help you. To determine whether or not you can benefit from Pay Per Click advertising, you need to examine the profitability of keywords, namely the keywords that you would choose to be associated with your ads.

If this is your first time participating in a Pay Per Click program, you may be wondering about keywords, namely what they are and what they are used for. When further examining pay per click advertising, you will see that all advertisements are
associated with keywords. Those keywords are matched up with keywords from various different online websites; the websites that choose to participate in a Pay Per Click program. These keywords will also determine the amount of money that you will
have to pay for advertising.

When it comes to choosing your keywords, there are a number of important factors that should be taken into consideration. Those factors include relation and popularity. You will want to choose keywords that are related to your online business or the products that you are looking to sell. For popularity, you want to choose keywords that are popular or ones that are actively being used in search engines. These two factors will help to ensure that your ads will not only be seen, but that they will be seen by the right people, your targeted market.

Once you have determined what keywords or phrases you would like to use, you should consult Redback Web Solutions to be shown sample advertisements and how much they cost. This will give you an accurate idea of how much you can expect to pay for each keyword that you would like your advertisements to be associated with.

As nice as it is to have an idea as to how much you would have to pay for a particular keyword advertisement, you may also be wondering if you can profit from that advertisement. To do this, you will need to examine what you are trying to sell. If you are trying to sell a particular product, you will want to take the price of that product and subtract it from the estimated keyword cost that you were given, when you used the above mentioned tool or a similar one. If you are just advertising your business in general, you will want to take your average sale amounts and subtract them from the estimated cost
of your keywords.

When using the above mentioned formula to calculate the profitability of a keyword advertisement, there are some additional factors that should be taken into consideration. For instance, the price of a keyword advertisement can change at any given time. This means that the price you have to pay may increase or decrease. It is also important to remember that not all of your advertisement clicks result in a sale, but you will still be charged for each click. To get a more accurate estimate of profitability, it may be best to prepare for non-clickers. In fact, you may want to assume that only five out of ten clicks will result in a sale. This may help to give you a more accurate estimate of the profits that you may see when participating in a Pay Per Click program.

Although it is best if you can profit from Pay Per Click advertising, you may still want to give it a try, even if you feel that you cannot. With Google Adwords Pay Per Click advertising, you are able to limit the amount of money that you spend each day. Being able to control the amount of money that you may lose is just one of the many reasons why you should give Pay Per Click advertising a trial run.

P.S. Estimating the amount of money that you will have to pay for advertisements, as well as your profits, is a great way to determine whether or not Pay Per Click advertising is for you. For more information on Pay Per Click Advertising visit our PPC Advertising Page.

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