These days, our need for knowledge, information, everyday necessities and novelty materials can be found just with one single click after entering a keyword in a search engine.
It’s no surprise that more and more people prefer to surf the internet rather than go to a library or shopping center to look for or buy what they want. More and more people use search engines like Google, Yahoo or Bing to help them go directly to the website that contains what they need.
This trend sparked a revolution in Internet marketing strategies and Search Engine Optimisation Methods. Webmasters of sites compete with each other to have their sites placed in the top 10 search results of a user’s searches. Various software programs were also created to boost the chances of high search engine rankings. Some of these programs even tried to cheat a high ranking out of the search engine even when the website itself contains nothing of interest to the user.
As more and more web masters arm themselves with rank boosting software, the effectiveness of their efforts begin to plummet so much so that they may find themselves back to where they started or even worse off. In order to regain their rankings – new methods of SEO became necessary.
Brisbane SEO Company Redback Web Solutions advises that one of these methods is the saturation of keywords on a single article. The entire philosophy of keywords hinged on their relevance to the content that the user is searching for. For example, in searching for a Ford car, what search strings would the customer enter? How many of those search strings will match the keywords? The more a search string matches your site or article’s keywords, the higher you potentially place on a search engine result page. Keywords have become to be such a major concern that Redback Web Solutions which offer search engine optimisation (SEO) services are now constantly being engaged by businesses wishing to improve their website rankings in the search engines like Google, Bing and Yahoo.
The first result that comes out of a search engine is usually the website that contains the most similar number of keywords in the exact same order as the search. For instance, if I used “DIY Wi-Fi antenna” for my search string, the search engine will look for the exact same words and word placement. Now, if I type the word “ask” and perform my search using Google, the common result would be ask.com. Notice how the search engine immediately went for the website with the domain name (ask.com) that matched my query. On the other hand, if I type “asked”, Google still comes out with the ask.com webpage as its top search result. It’s all about relevance.
To be able to fully utilise your website’s potential as a top search result item, you need to focus your website’s content towards the product or idea you want to promote. If you cannot have the .com or .com.au name, you will then need to rely more on keyword optimisation to help you with your search engine rankings.
You should consult Redback Web Solutions to tell you which keywords to use. You should think about your product or idea and think of how you would look for it on the Internet using one of the major search engines. What would a customer type into Google to find your product
Keywords will not work for you if you keep them generic. Most customers log onto the Internet already knowing exactly what they need or want. Remember, these shoppers can’t hold or examine the merchandise in your online store, so they want to find out about them first hand before they actually buy. When they do decide to buy, they have a specific idea and product in mind. They will use this idea as their search string field in the search engines. If you have multiple products, you need to be able to generate a fair amount of literature containing very specific and relevant keywords for each of your merchandise items. If you choose to limit your business to a certain geographical area, be sure to include the name of your chosen location into your keyword base, and perhaps even surrounding suburbs.
As part of any web consultation such as a Website Audit Report, SEO Campaign or PPC Advertising, Redback Web Solutions does the keyword research for you. This also happens when we build or re-build a website, we keep the critical keywords in mind so that your site is fully optimised for the search engines.
Keep in mind that you also need to take care of the literature or articles you produce for your business. Make sure that they contain the necessary keyword count. Do not sacrifice the quality of your articles for the sake of keywords. Always present a detailed, literate and informative article. For more information about keyword density view our blog post on Articles and Keywords for SEO.